RESPONSIBLE
DRINKING IS A COMMITMENT FOR BRASSERIE DE TAHITI.
To be a responsible consumer means to drink alcoholic beverages without damaging your health or your quality of life…or the others. La Brasserie de Tahiti would like to share these values and goals with you.
This website will give you tools that will help you to calculate your consumption so that drinking alcoholic beverages remains linked to fun, sharing and conviviality.
BE REASONABLE WITH EVERYTHING!
A unit of alcohol can be used to measure (around the world) the consumption of alcohol. This unit is very precisely defined by the World Health Organization; it corresponds to 10 grams of pure alcohol.
To be a responsible drinker it is recommended not to drink more than :
- 2 units of alcohol daily for women
- 3 units of alcohol daily for men
- 4 units of alcohol on special occasion.
Nevertheless even if you respect this chart by the book, it does not mean that it would be harmless for your health to drink such amounts, as each one of us reacts differently because of our size, sex and health condition.
Experts consider that the risk is low, but the more you drink beyond these units the greater is the risk.
In many instances or risky situations the unit is zero :
- During pregnancy
- During breastfeeding
- If you are prescribe some medications
- If you suffer from some diseases (epilepsy, pancreatitis, hepatitis, some psychiatric conditions…)
- If you are an ex-alcoholic
- During childhood and teenage years
- While driving on land or sea
- In case of a dangerous work
- While you use dangerous tools
The list is not limited, ask your doctor for advice.
THE EFFECTS OF ALCOHOL WHILE DRIVING
The brain reacts to alcohol and it diminishes your abilities to drive :
- Affecting your visual depth judgment
- Reducing your vigilance and your ability to fight fatigue
- Slowing down your reactions
- Altering your ability to appreciate distances
- Impairing your vision
- Being overconfident, etc.
Q&A ON ALCOHOL
WHAT IS A UNIT OF ALCOHOL ?
It is a common standard of measurement of 10 grams of pure alcohol.
WHAT IS YOUR ALCOHOL BLOOD LEVEL ?
It is the quantity of alcohol in your blood and it is measured in grams per litre. The level varies with gender, size and the quantity of alcohol drunken.
WHAT IS THE DEGREE OF ALCOHOL PRINTED ON BOTTLES ?
It represents the exact amount of alcohol per bottle, stated in percentage of volume as a ratio between alcohol and volume of liquid.
FOR EXAMPLE : 4° is 4 ml of alcohol in 100 ml of liquid.
In a volume of 330ml (33cl) there is 4ml x 0,33 = 1,32ml of alcohol.
I’M NOT DRINKING TODAY, CAN I CAPITALIZED FOR LATER?
No, if you have not been drinking for a day, it does not mean you can drink twice as much the next day. The World Health Organization recommends that you don’t drink at all one day each week.
WHY ARE WOMEN MORE SENSITIVE TO ALCOHOL ?
Alcohol dilutes itself in the lean body mass (the water contained in the body). There is more water in a male body so the same amount of alcohol will be more diluted.
HOW LONG DOES ALCOHOL REMAINS IN THE BODY ?
It takes less than 45 minutes for blood to assimilate the alcohol consumed. The time to eliminate is long and nothing can speed it. A healthy individual will eliminate more or less 0,10gr of alcohol per litre of blood every hour.
DO I ELIMINATE FASTER ALCOHOL IF I EXERCISE OR EAT ?
Only time makes your alcohol level get lower. Exercising, hot, cold, eating food or medication will not speed the work of your liver to eliminate alcohol.
WHAT ARE THE RISKS OF OVER CONSUMING ?
A non responsible consumption of alcohol can cause car accidents, domestic violence or dangerous behaviors. In time an excessive consumption of alcohol causes many health problems like cancer, cardiac arrest, addiction and psychiatric troubles.
On an empty stomach alcohol is more lethal.
Alcohol can also cause many problems of growths for teenagers.
ETHICAL CHARTER
For many years, la Brasserie de Tahiti has had the goal to educate everyone to become a responsible consumer.
The company has adopted many tools in order to alert and educate consumers on the dangers of alcohol, even before its legal obligation.
Warnings on labels, writing messages specific for pregnant women, denying access to children on websites, warnings… today the company has decided to go beyond and to write an ETHICAL CHARTER which will define its rules for a responsible communication.
This charter is part of an action plan; it defines clearly what limits la Brasserie de Tahiti will not go beyond to promote and advertize a product. This charter defines also what tools of communication it will use, the type of people it want to reach, the messages aired in the media and outside the media. La Brasserie de Tahiti agrees to respect more than 30 rules; most of them go beyond the lawful regulations and are defined in one goal: to support a responsible consumption.
