{"id":6340,"date":"2026-01-23T12:00:25","date_gmt":"2026-01-23T00:00:25","guid":{"rendered":"https:\/\/brasseriedetahiti.com\/heineken-announces-strategic-distribution-transition-in-french-polynesia\/"},"modified":"2026-01-24T13:41:36","modified_gmt":"2026-01-24T01:41:36","slug":"heineken-announces-strategic-distribution-transition-in-french-polynesia","status":"publish","type":"post","link":"https:\/\/brasseriedetahiti.com\/en\/heineken-announces-strategic-distribution-transition-in-french-polynesia\/","title":{"rendered":"HEINEKEN announces strategic distribution transition in French Polynesia"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-6340\" data-postid=\"6340\" class=\"themify_builder_content themify_builder_content-6340 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_1grf086 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_zygs040 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_15g4090   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p><strong>HEINEKEN announces strategic distribution transition <\/strong><strong>in French Polynesia<\/strong><\/p><p><strong>Papeete, Tahiti \u2014 23 January 2026 <\/strong><\/p><p>HEINEKEN today announced a transition of its distribution rights in French Polynesia from Kim Fa to Brasserie de Tahiti, the local producer of Heineken\u00ae since 1975.<\/p><p>This strategic move reflects HEINEKEN\u2019s long-standing commitment to consumers in French Polynesia, ensuring continued access to the world\u2019s most iconic beer, while delivering greater efficiencies through a fully integrated local production and distribution model.<\/p><p>Partnering with Brasserie de Tahiti allows HEINEKEN to build on decades of brewing expertise and a strong local distribution network, supporting reliable availability and enabling continued brand investment as part of Brasserie de Tahiti\u2019s broader beverage portfolio.<\/p><p><strong>Paul Hulsbosch, Country Manager, HEINEKEN Asia Pacific Beverages, said : <\/strong><\/p><p><em>\u201cWe extend our sincere gratitude to Kim Fa for its pivotal role in building Heineken\u2019s presence in French Polynesia over the past 6 decades. <\/em><\/p><p><em>This transition is about continuity and progress &#8211; keeping Heineken accessible and competitive for consumers. Building on 50 years of partnership with Brasserie de Tahiti, we remain focused on delivering consistent quality, dependable supply and experience. <\/em><\/p><p><em>For decades, Heineken has been brewed locally in French Polynesia to our uncompromising international standards, and consumers will continue to enjoy the same crisp, refreshing taste they know and love &#8211; now supported by a more integrated local production and distribution model.\u201d <\/em><\/p><p>HEINEKEN is committed to managing this transition responsibly and transparently, ensuring a seamless experience for retailers, partners, and consumers throughout the process.<\/p><p>Media contact: Stephanie Kennedy <br \/>Regional Corporate Affairs Manager <br \/>HEINEKEN Asia Pacific <br \/>E: stephanie.kennedy@heineken.com <br \/>M: +65 8167 2446<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_uqsk461 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_dgxl301 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/brasseriedetahiti.com\/wp-content\/uploads\/2025\/02\/58480a5fcef1014c0b5e4919.png\" width=\"1016\" height=\"512\" title=\"HEINEKEN announces strategic distribution transition in French Polynesia\" alt=\"HEINEKEN announces strategic distribution transition in French Polynesia\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_pqcx395 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_6bjo395 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_jnro423\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column tb_h6ha651 first\">\n                            <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>HEINEKEN announces strategic distribution transition in French PolynesiaPapeete, Tahiti \u2014 23 January 2026 HEINEKEN today announced a transition of its distribution rights in French Polynesia from Kim Fa to Brasserie de Tahiti, the local producer of Heineken\u00ae since 1975.This strategic move reflects HEINEKEN\u2019s long-standing commitment to consumers in French Polynesia, ensuring continued access to the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[271],"tags":[],"class_list":["post-6340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"aioseo_notices":[],"builder_content":"<p><strong>HEINEKEN announces strategic distribution transition <\/strong><strong>in French Polynesia<\/strong><\/p><p><strong>Papeete, Tahiti \u2014 23 January 2026 <\/strong><\/p><p>HEINEKEN today announced a transition of its distribution rights in French Polynesia from Kim Fa to Brasserie de Tahiti, the local producer of Heineken\u00ae since 1975.<\/p><p>This strategic move reflects HEINEKEN\u2019s long-standing commitment to consumers in French Polynesia, ensuring continued access to the world\u2019s most iconic beer, while delivering greater efficiencies through a fully integrated local production and distribution model.<\/p><p>Partnering with Brasserie de Tahiti allows HEINEKEN to build on decades of brewing expertise and a strong local distribution network, supporting reliable availability and enabling continued brand investment as part of Brasserie de Tahiti\u2019s broader beverage portfolio.<\/p><p><strong>Paul Hulsbosch, Country Manager, HEINEKEN Asia Pacific Beverages, said : <\/strong><\/p><p><em>\u201cWe extend our sincere gratitude to Kim Fa for its pivotal role in building Heineken\u2019s presence in French Polynesia over the past 6 decades. <\/em><\/p><p><em>This transition is about continuity and progress - keeping Heineken accessible and competitive for consumers. Building on 50 years of partnership with Brasserie de Tahiti, we remain focused on delivering consistent quality, dependable supply and experience. <\/em><\/p><p><em>For decades, Heineken has been brewed locally in French Polynesia to our uncompromising international standards, and consumers will continue to enjoy the same crisp, refreshing taste they know and love - now supported by a more integrated local production and distribution model.\u201d <\/em><\/p><p>HEINEKEN is committed to managing this transition responsibly and transparently, ensuring a seamless experience for retailers, partners, and consumers throughout the process.<\/p><p>Media contact: Stephanie Kennedy <br \/>Regional Corporate Affairs Manager <br \/>HEINEKEN Asia Pacific <br \/>E: stephanie.kennedy@heineken.com <br \/>M: +65 8167 2446<\/p>\n<img src=\"http:\/\/brasseriedetahiti.com\/wp-content\/uploads\/2025\/02\/58480a5fcef1014c0b5e4919.png\" width=\"1016\" height=\"512\" title=\"HEINEKEN announces strategic distribution transition in French Polynesia\" alt=\"HEINEKEN announces strategic distribution transition in French Polynesia\">","_links":{"self":[{"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/posts\/6340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/comments?post=6340"}],"version-history":[{"count":13,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/posts\/6340\/revisions"}],"predecessor-version":[{"id":6359,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/posts\/6340\/revisions\/6359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/media\/6330"}],"wp:attachment":[{"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/media?parent=6340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/categories?post=6340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brasseriedetahiti.com\/en\/wp-json\/wp\/v2\/tags?post=6340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}